Friday, January 13, 2006

Why Google Adsense is Good For The Internet

By Matthew Bates

I am the webmaster of my own site which is dedicated to the promotion of my artwork and has been on-line since 2000. Now, thanks to my website thousands of people have seen my paintings and I have a worldwide marketing tool. Try and get an agent to work so hard for you! In the creation of my website I have had to follow the ups and downs and trends of internet use. My website is generating lots of traffic and people are seeing my portfolio on a daily basis all over the world. So what is next? I believe that the future of my on-line business and the future of the internet is in the form of Google Adsense.

Google Adsense is an ingenious program that brings together people with websites, and people who want to advertise on the internet. What is really cool about this program is that it is able to scan each one of the pages on your website and look for keywords which match the ads that they provide. For example: if you have a website about gardening, Google scans your site and determines which of its ads will fit into your site, providing interesting links to other gardening sites, and you have full control to block any ads that are in direct competition with your site. Whenever anyone clicks on one of the ads on your site, you get paid. Certainly you don't get paid much, usually between 10cents and 50cents per click, but they start to add up, and when you have accumulated $100,00 Google sends you a check.

So why is Google Adsense good for the internet? Simple, one of the big problems with the internet today is that it is stagnant. Most sites are so static that they beg people to never come back. It seems like most people have no interest in updating their websites at all, and this is not good for the internet. The internet should react like a TV station, always in movement and always something different. Google feels the same way about this and that is why they love sites like (they gave it a Pagerankā„¢ of 9 out of 10), it is different every day, adding fresh content to the internet on a constant basis. Of course, you probably don't have a large staff to update your site, however, if you put Google Adsense ads on your site then they will add new links every day, updating your site, links that are pertinent to the subject of your site, and links that your visitors will like to see.

Another reason that Google Adsense is a good idea is simply because the links that are placed on your site have paid to be there. This means that when your visitor clicks on the adsense link, they are going to a professional website which is up to date. Nobody would pay to advertise a site that is under construction or otherwise unavailable. Every so often, I have to go through my reciprocal links page and check to see if the sites that I have exchanged links with are still there. It is upsetting to find that someone has dropped your link, or closed their site down without telling you. It happens all of the time and it is bad for the quality of the internet, and for search engines, that get confused following dead links when they should be indexing new content.

Google has been on the forefront of internet technology for a while now and I think that their Adsense program is absolutely their best yet. When people start really surfing the ads, then the internet will start to become the dynamic, ever changing environment that it was meant to be. It is free to join and there are no expenses to you at all. All you have to do is place a small bit of code unto your existing pages and you will begin to see actual revenue created by your website.

If you have a website and would like to sign up for the Google Adsense program, then click on this banner to get started right away.

Sign me up for Google Adsense

Matthew Bates Painting Galleries: Flowers - Still Life - Cityscapes - Landscapes - Statues - Email